Visual identity is the set of visual elements used to represent and differentiate your brand. It includes the logo, but also much more: the colour palette, typography, shapes, illustrations, photography, the way these elements combine, and the imagery they evoke when they all speak the same language.
Having a visual identity differentiates you from others, tells your values and style, engages people on an emotional level, and helps them identify with your project. Once defined, your visual identity can be implemented on all the communication materials you need, on print or digital media, or even in physical spaces.
WHAT COULD WE DO TOGETHER?
● LOGO DESIGN
● LOGO RESTYLING
● VISUAL IDENTITY
● BRAND COMMUNICATION MATERIALS