Kryolan - Davide Pio

Kryolan

Logo refresh for a professional make-up company looking to expand into the consumer market.

Founded in 1945 in Berlin, Germany, Kryolan has established itself as a leader in providing high-quality makeup products for professionals in the film, television, and theatre industries. Kryolan is recognized for developing its own formulas and recipes to manufacture a wide range of makeup products, including foundations, eyeshadows, lipsticks, and special effects makeup. The brand is known for its commitment to innovation and creating products that meet the demands of professional makeup artists, offering durability, pigmentation, and a diverse colour range.

For this imaginary rebranding, the goal was to support the company's expansion into the consumer market. This expansion involved creating consumer-friendly product lines, targeting a broader demographic of women seeking high-quality makeup for personal use. To accomplish this, Kryolan's classic logo underwent a renovation, preserving the iconic mask pictogram that has long set it apart, while infusing it with a more human appearance to resonate with a broader female audience interested in the beauty industry.

Project info

My job ....................................................................... logo refresh

Client .............................................................. academic project

Year ......................................................................................... 2020

Status ............................................................................... concept